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››ROK

Rockwell Automation, Inc. (ROK) Stock Valuation — DCF Analysis

Industrial - Machinery · NYSE

Current Price

$400.20

Intrinsic Value

Use the calculator below to estimate

Calculate ROK Intrinsic Value

Run a full DCF analysis on Rockwell Automation, Inc. with auto-filled fundamentals, adjustable assumptions, and sensitivity heatmap.

Company Overview

Rockwell Automation, Inc. provides industrial automation and digital transformation solutions in the United States and internationally. The company operates in three segments, Intelligent Devices, Software & Control, and Lifecycle Services. Its solutions include hardware and software products, and services. The Intelligent Devices segment offers drives, motion, safety, sensing, industrial components, and configured-to-order products. The Software & Control segment provides control and visualization software and hardware, information software, digital twin and simulation software, and network and security infrastructure solutions. The Lifecycle Services segment provides consulting, professional services and solutions, and connected and maintenance services. The company sells its solutions primarily through independent distributors in relation with its direct sales force. It serves discrete end markets, including automotive, semiconductor, warehousing and logistics, and other discrete markets, as well as general industries comprising printing and publishing, marine, glass, fiber and textiles, airports, and aerospace; hybrid end markets, such as food and beverage, life sciences, household and personal care, and tire, as well as eco industrial, including water/wastewater, waste management, mass transit, and renewable energy; and process end markets comprising oil and gas, mining, metals, chemicals, pulp and paper, and others. Rockwell Automation, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Financial Metrics — ROK Stock Valuation Data

ROIC (TTM)

15.0%

ROE (TTM)

27.7%

FCF Yield

2.74%

Based on trailing twelve-month data, ROK shows a free cash flow per share of N/A and a ROIC of 15.0%, key inputs for stock valuation using the DCF method. The P/FCF ratio of N/A and FCF yield of 2.74% are important context metrics when evaluating ROK's stock valuation relative to peers.

Frequently Asked Questions

What is the intrinsic value of ROK?

The intrinsic value of ROK depends on assumptions about future growth rate, discount rate (WACC), and terminal value. A DCF model discounts projected free cash flows back to present value — small changes in WACC can shift the estimate by 20% or more, which is why sensitivity analysis is essential.

Is ROK undervalued?

Whether ROK is undervalued depends on comparing the DCF-derived intrinsic value to the current market price of $400.20. A positive margin of safety (intrinsic value above market price) suggests potential undervaluation, but the degree of confidence depends on the reliability of your growth and discount rate assumptions.

How do I value ROK stock using DCF?

To perform a DCF valuation on Rockwell Automation, Inc.: (1) Start with the trailing free cash flow per share as the base, (2) project future FCF growth over 5-10 years based on Industrial - Machinery industry trends and company fundamentals, (3) apply a discount rate (WACC) reflecting ROK's risk profile, and (4) add a terminal value for cash flows beyond the projection period.

What is DCF valuation and how does it apply to ROK?

DCF (Discounted Cash Flow) estimates what a company is worth today based on its future cash generation. For Rockwell Automation, Inc., this means projecting how much free cash flow the Industrial - Machinery will produce over the next 5-10 years, then discounting those amounts to today's dollars. ROK's ROIC of 15.0% shows moderate capital returns.

How does WACC affect ROK stock valuation?

WACC (Weighted Average Cost of Capital) is the discount rate in a DCF model — it reflects the minimum return investors require. For ROK, the capital structure and equity risk premium determine WACC. A 1% increase in WACC typically reduces the intrinsic value by 10-15%.

Learn More

  • ROK AI Moat & Risk Analysis → — AI-generated competitive moat and investment risk analysis
  • See ROK PE Valuation → — Earnings-based stock valuation using PE ratio analysis
  • DCF Methodology — Step-by-step guide to discounted cash flow analysis
  • PE Methodology — Guide to PE ratio stock valuation
  • WACC — Understanding the discount rate used in DCF
  • Margin of Safety — How to evaluate downside protection
  • How to Calculate Intrinsic Value — Complete guide for investors

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