Dollar General Corporation (DG) Stock Valuation — PE Analysis
Discount Stores · NYSE
Current Price
$122.16
PE Ratio (TTM)
15.8x
Intrinsic Value
$124.96
+2.2% margin of safety
COMPETITIVE MOAT
↑Extensive Store Footprint
Dollar General's vast network of stores in rural and suburban areas creates significant geographic convenience for its core customer base. This density is difficult for competitors to replicate.
↑Value Proposition & Private Labels
The company's focus on low prices and a growing portfolio of private label brands fosters strong customer loyalty. This appeals directly to budget-conscious shoppers.
↑Supply Chain Efficiency
Dollar General has optimized its supply chain to efficiently serve its dispersed store locations. This allows for cost advantages and product availability.
INVESTMENT RISKS
↓Customer Affordability Concerns
The company's core customer base is sensitive to economic downturns and inflation. Persistent shopper pressure can directly impact sales and profitability.
↓Execution of Growth Strategies
Reliance on delivery growth and maintaining value requires flawless operational execution. Any missteps in these areas could hinder performance.
↓Brand Partnerships and Exclusivity
While exclusive collections like Hallmark can drive traffic, over-reliance on specific brands or partnerships could be a vulnerability if those brands falter.
Base case
DG base case PE valuation
At a current price of $122.16, the base case PE valuation puts DG fair value near $124.96 per share. That figure assumes 4.0% yearly earnings growth, a target PE multiple of 15.82x, and a 10% discount rate.
Intrinsic Value
$124.96
Margin of safety
+2.2%
Expected annual return
+0.5%
Base case assumptions: 4.0% annual earnings growth, 15.82x target PE, 10% discount rate, 5 year projection. Data as of 2026-10-07.
This base case uses default assumptions and is not financial advice. The fair value changes significantly when the target PE or earnings growth rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Customize the DG PE valuation
Adjust the target PE, earnings growth, and discount rate to see how the fair value and margin of safety for Dollar General Corporation respond.
Open PE Calculator for DGCompany Overview
Dollar General Corporation is a prominent discount retail chain that offers a wide array of merchandise across the southern, southwestern, Midwestern, and eastern regions of the United States. Its extensive product assortment primarily features consumable items. This includes household essentials such as paper products, cleaning supplies, and laundry detergents; a wide array of food options, ranging from shelf-stable groceries like cereals, pasta, canned goods, condiments, and baking ingredients, to fresh and refrigerated perishables such as milk, eggs, bread, and frozen foods, as well as alcoholic beverages like beer and wine. The selection further encompasses popular snacks (candies, cookies, crackers, and carbonated drinks), health and beauty aids (over-the-counter medications, personal care items, cosmetics, dental, and foot care products), pet food and supplies, and tobacco products. Beyond consumables, Dollar General offers seasonal merchandise, which includes holiday decorations, toys, electronics, greeting cards, stationery, prepaid phone services and accessories, gardening tools, hardware, automotive items, and home office supplies. Customers can also find various home goods, from kitchenware and small appliances to lighting, storage solutions, frames, candles, craft materials, and soft furnishings for the kitchen, bed, and bath. Lastly, the company stocks a selection of apparel, featuring everyday clothing for infants, children, women, and men, along with socks, underwear, disposable diapers, shoes, and accessories. As of February 25, 2022, Dollar General operated an impressive 18,190 stores spread across 47 U.S. states. Originally established in 1939 as J.L. Turner & Son, Inc., the company adopted its current name, Dollar General Corporation, in 1968. Its corporate headquarters are situated in Goodlettsville, Tennessee.
Financial Metrics — DG PE Stock Valuation Data
PE Ratio (TTM)
15.8x
PEG Ratio
0.37
Earnings Yield
6.32%
ROE (TTM)
19.6%
Revenue/Share (TTM)
$197.81
Dividend Yield
1.93%
Debt/Equity
1.68x
Frequently Asked Questions
What is the PE ratio of DG?
The trailing twelve-month PE ratio of DG reflects how much investors pay per dollar of Dollar General Corporation's earnings. This metric is most useful when compared to Discount Stores peers and the company's own historical range.
Is DG overvalued based on PE ratio?
DG's PE of 15.8x combined with a PEG ratio of 0.37 provides a growth-adjusted perspective. A PEG below 1.0 means the P/E is low relative to the earnings growth rate. Keep in mind that PE-based valuation works best for profitable, mature companies — for high-growth or cyclical Discount Stores, a DCF analysis may be more appropriate.
How do I value DG stock using PE ratio?
To value Dollar General Corporation using PE: (1) Compare the current PE (15.8x) against the Discount Stores median to assess relative pricing, (2) check the PEG ratio (0.37) to adjust for growth expectations, (3) review the 5-year PE range to identify where the stock sits historically, and (4) estimate fair value by multiplying a target PE by forward EPS estimates. This relative approach complements DCF's absolute valuation.
What is the PEG ratio of DG?
DG's PEG ratio is 0.37, calculated by dividing the PE ratio (15.8x) by the expected earnings growth rate. A PEG below 1.0 means the P/E is low relative to the expected earnings growth rate. Note that PEG accuracy depends on the reliability of growth estimates.
Should I use PE ratio or DCF for DG stock valuation?
PE ratio gives a quick relative read — how DG is priced versus Discount Stores peers. DCF provides an absolute value based on projected free cash flows. For DG, with a strong ROE of 19.6%, both methods are worth using — PE for a market-relative check, DCF to stress-test whether fundamentals justify the price. Each method has blind spots: PE ignores capital structure and cash flow quality, while DCF is sensitive to growth and discount rate assumptions.
Learn More
- See DG DCF Valuation → — Intrinsic value via Discounted Cash Flow analysis
- PE Methodology — Step-by-step guide to PE ratio stock valuation
- DCF Methodology — Guide to discounted cash flow analysis
- PE Ratio — Understanding the price-to-earnings ratio
- Intrinsic Value — How to evaluate stock fair value
Related PE Valuations
All Consumer Defensive valuationsP/E and DCF value DG with different methods and assumptions, so the two conclusions can differ. Compare the DCF intrinsic value.
Price as of 2026-10-07. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.