Church & Dwight Co., Inc. (CHD) Stock Valuation — PE Analysis
Household & Personal Products · NYSE
Current Price
$97.56
PE Ratio (TTM)
31.5x
Intrinsic Value
$95.6
-2.0% margin of safety
COMPETITIVE MOAT
↑Brand Loyalty in Core Categories
Established brands like Arm & Hammer and Trojan command significant consumer trust and repeat purchases. This loyalty provides a stable revenue base and pricing power.
↑Acquisition Strategy for Digital Growth
The Miss Mouth's acquisition strengthens their digital presence and expands their fabric care portfolio. This demonstrates a strategic move to capture online market share and diversify revenue streams.
↑Value-Oriented Brand Positioning
CHD's focus on value-driven brands resonates with a broad consumer base, particularly in uncertain economic times. This positioning fosters resilience and broad market appeal.
INVESTMENT RISKS
↓Intense Competition in Staples
The household and personal products industry is highly competitive with large players like Procter & Gamble. Maintaining market share requires continuous innovation and marketing investment.
↓Dependence on Key Brands
While strong, a significant portion of revenue relies on a few core brands. Any disruption to these brands, such as negative publicity or declining consumer preference, could impact overall performance.
↓Integration of Acquisitions
Successfully integrating acquired brands like Miss Mouth's into their existing operations and distribution networks presents execution risks. Failure to do so could dilute the expected benefits.
Base case
CHD base case PE valuation
A base case PE valuation for CHD estimates a fair value of about $95.6 per share, against a current price of $97.56. The model assumes 6.4% annual earnings growth, a 31x target PE multiple, and a 10% discount rate.
Intrinsic Value
$95.6
Margin of safety
-2.0%
Expected annual return
-0.4%
Base case assumptions: 6.4% annual earnings growth, 31x target PE, 10% discount rate, 5 year projection. Data as of 2026-06-12.
This base case uses default assumptions and is not financial advice. The fair value changes significantly when the target PE or earnings growth rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Customize the CHD PE valuation
Adjust the target PE, earnings growth, and discount rate to see how the fair value and margin of safety for Church & Dwight Co., Inc. respond.
Open PE Calculator for CHDCompany Overview
Church & Dwight Co., Inc. is a company dedicated to the creation, production, and marketing of a diverse portfolio encompassing household, personal care, and specialized industrial goods. Its operations are structured into three principal divisions: Consumer Domestic, Consumer International, and the Specialty Products Division. The company offers a broad array of well-known consumer brands. Under the ARM & HAMMER umbrella, it provides cat litters, carpet fresheners, laundry detergents, baking soda, and various other baking soda-based items. Sexual health products, including condoms, lubricants, and vibrators, are marketed under the TROJAN brand. OXICLEAN delivers stain removers, cleaning solutions, laundry detergents, and bleach alternatives. SPINBRUSH offers both battery-operated and manual toothbrushes. Home pregnancy and ovulation test kits are available through FIRST RESPONSE. NAIR specializes in depilatories, while ORAJEL provides oral pain relief. XTRA is another prominent laundry detergent brand. Gummy dietary supplements are sold under the L'IL CRITTERS and VITAFUSION labels. BATISTE is known for its dry shampoos. WATERPIK manufactures water flossers and replacement showerheads. The company also includes its FLAWLESS range of products, ZICAM for cold symptom relief, and THERABREATH for oral care. Beyond consumer items, Church & Dwight supplies specialty products. These include advanced animal productivity solutions such as MEGALAC, a rumen bypass fat supplement designed to help cows sustain energy during peak milk production. BIO-CHLOR and FERMENTEN are utilized to mitigate health issues linked to calving and to provide essential protein. CELMANAX is a refined functional carbohydrate and yeast-based prebiotic. Furthermore, the company furnishes sodium bicarbonate for industrial use, as well as various cleaning and deodorizing compounds. Church & Dwight distributes its consumer goods through an extensive network of retail outlets, including supermarkets, large department stores, wholesale clubs, drugstores, convenience stores, home goods stores, dollar and other discount retailers, pet stores, specialized shops, and various online e-commerce channels. Its specialty products, conversely, reach industrial clients and livestock producers via dedicated distributors. Founded in 1846, Church & Dwight Co., Inc. maintains its corporate headquarters in Ewing, New Jersey.
Financial Metrics — CHD PE Stock Valuation Data
PE Ratio (TTM)
31.5x
PEG Ratio
1.09
Earnings Yield
3.18%
ROE (TTM)
17.4%
Revenue/Share (TTM)
$26.24
Dividend Yield
1.24%
Debt/Equity
0.57x
Frequently Asked Questions
What is the PE ratio of CHD?
The trailing twelve-month PE ratio of CHD reflects how much investors pay per dollar of Church & Dwight Co., Inc.'s earnings. This metric is most useful when compared to Household & Personal Products peers and the company's own historical range.
Is CHD overvalued based on PE ratio?
CHD's PE of 31.5x combined with a PEG ratio of 1.09 provides a growth-adjusted perspective. A PEG near 1.0 suggests the PE ratio is reasonably justified by the earnings growth rate. Keep in mind that PE-based valuation works best for profitable, mature companies — for high-growth or cyclical Household & Personal Products, a DCF analysis may be more appropriate.
How do I value CHD stock using PE ratio?
To value Church & Dwight Co., Inc. using PE: (1) Compare the current PE (31.5x) against the Household & Personal Products median to assess relative pricing, (2) check the PEG ratio (1.09) to adjust for growth expectations, (3) review the 5-year PE range to identify where the stock sits historically, and (4) estimate fair value by multiplying a target PE by forward EPS estimates. This relative approach complements DCF's absolute valuation.
What is the PEG ratio of CHD?
CHD's PEG ratio is 1.09, calculated by dividing the PE ratio (31.5x) by the expected earnings growth rate. A PEG near 1.0 suggests the stock is fairly priced relative to growth. Note that PEG accuracy depends on the reliability of growth estimates.
Should I use PE ratio or DCF for CHD stock valuation?
PE ratio gives a quick relative read — how CHD is priced versus Household & Personal Products peers. DCF provides an absolute value based on projected free cash flows. For CHD, with a strong ROE of 17.4%, both methods are worth using — PE for a market-relative check, DCF to stress-test whether fundamentals justify the price. Each method has blind spots: PE ignores capital structure and cash flow quality, while DCF is sensitive to growth and discount rate assumptions.
Learn More
- See CHD DCF Valuation → — Intrinsic value via Discounted Cash Flow analysis
- PE Methodology — Step-by-step guide to PE ratio stock valuation
- DCF Methodology — Guide to discounted cash flow analysis
- PE Ratio — Understanding the price-to-earnings ratio
- Intrinsic Value — How to evaluate stock fair value
Related PE Valuations
All Consumer Defensive valuationsP/E and DCF value CHD with different methods and assumptions, so the two conclusions can differ. Compare the DCF intrinsic value.
Price as of 2026-06-12. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.