Household & Personal Products · NYSE
Current Price
$99.86
PE Ratio (TTM)
32.8x
Intrinsic Value
$102.11
+2.2% margin of safety
COMPETITIVE MOAT
↑Brand Equity and Consumer Loyalty
Established brands like Arm & Hammer and OxiClean benefit from decades of consumer trust and recognition. This loyalty translates into consistent demand and pricing power.
↑Distribution Network Strength
Extensive relationships with retailers across various channels provide significant shelf space and market access. This makes it difficult for new entrants to gain comparable reach.
↑Product Innovation and Diversification
Continuous introduction of new products and line extensions keeps brands relevant and caters to evolving consumer needs. Diversification across multiple household and personal care categories reduces reliance on any single product.
INVESTMENT RISKS
↓Supply Chain Disruptions
Reliance on global supply chains for raw materials and manufacturing exposes the company to potential disruptions from geopolitical events, natural disasters, or trade disputes.
↓Regulatory Scrutiny on Ingredients
Increasing consumer and regulatory focus on ingredient safety and environmental impact could lead to costly reformulation or product bans.
↓Execution Risk of Acquisitions
The recent acquisition of Miss Mouth's, while strengthening digital presence, carries integration risks. Failure to effectively merge operations and leverage synergies could hinder growth.
Base case
At a current price of $99.86, the base case PE valuation puts CHD fair value near $102.11 per share. That figure assumes 7.3% yearly earnings growth, a target PE multiple of 32x, and a 10% discount rate.
Intrinsic Value
$102.11
Margin of safety
+2.2%
Expected annual return
+0.4%
Base case assumptions: 7.3% annual earnings growth, 32x target PE, 10% discount rate, 5 year projection. Data as of 2026-07-29.
This base case uses default assumptions and is not financial advice. The fair value changes significantly when the target PE or earnings growth rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Adjust the target PE, earnings growth, and discount rate to see how the fair value and margin of safety for Church & Dwight Co., Inc. respond.
Open PE Calculator for CHDChurch & Dwight Co., Inc. is a company dedicated to the creation, production, and marketing of a diverse portfolio encompassing household, personal care, and specialized industrial goods. Its operations are structured into three principal divisions: Consumer Domestic, Consumer International, and the Specialty Products Division. The company offers a broad array of well-known consumer brands. Under the ARM & HAMMER umbrella, it provides cat litters, carpet fresheners, laundry detergents, baking soda, and various other baking soda-based items. Sexual health products, including condoms, lubricants, and vibrators, are marketed under the TROJAN brand. OXICLEAN delivers stain removers, cleaning solutions, laundry detergents, and bleach alternatives. SPINBRUSH offers both battery-operated and manual toothbrushes. Home pregnancy and ovulation test kits are available through FIRST RESPONSE. NAIR specializes in depilatories, while ORAJEL provides oral pain relief. XTRA is another prominent laundry detergent brand. Gummy dietary supplements are sold under the L'IL CRITTERS and VITAFUSION labels. BATISTE is known for its dry shampoos. WATERPIK manufactures water flossers and replacement showerheads. The company also includes its FLAWLESS range of products, ZICAM for cold symptom relief, and THERABREATH for oral care. Beyond consumer items, Church & Dwight supplies specialty products. These include advanced animal productivity solutions such as MEGALAC, a rumen bypass fat supplement designed to help cows sustain energy during peak milk production. BIO-CHLOR and FERMENTEN are utilized to mitigate health issues linked to calving and to provide essential protein. CELMANAX is a refined functional carbohydrate and yeast-based prebiotic. Furthermore, the company furnishes sodium bicarbonate for industrial use, as well as various cleaning and deodorizing compounds. Church & Dwight distributes its consumer goods through an extensive network of retail outlets, including supermarkets, large department stores, wholesale clubs, drugstores, convenience stores, home goods stores, dollar and other discount retailers, pet stores, specialized shops, and various online e-commerce channels. Its specialty products, conversely, reach industrial clients and livestock producers via dedicated distributors. Founded in 1846, Church & Dwight Co., Inc. maintains its corporate headquarters in Ewing, New Jersey.
PE Ratio (TTM)
32.8x
PEG Ratio
1.14
Earnings Yield
3.10%
ROE (TTM)
17.4%
Revenue/Share (TTM)
$26.24
Dividend Yield
1.21%
Debt/Equity
0.57x
The trailing twelve-month PE ratio of CHD reflects how much investors pay per dollar of Church & Dwight Co., Inc.'s earnings. This metric is most useful when compared to Household & Personal Products peers and the company's own historical range.
CHD's PE of 32.8x combined with a PEG ratio of 1.14 provides a growth-adjusted perspective. A PEG near 1.0 means the P/E is roughly in line with the earnings growth rate. Keep in mind that PE-based valuation works best for profitable, mature companies — for high-growth or cyclical Household & Personal Products, a DCF analysis may be more appropriate.
To value Church & Dwight Co., Inc. using PE: (1) Compare the current PE (32.8x) against the Household & Personal Products median to assess relative pricing, (2) check the PEG ratio (1.14) to adjust for growth expectations, (3) review the 5-year PE range to identify where the stock sits historically, and (4) estimate fair value by multiplying a target PE by forward EPS estimates. This relative approach complements DCF's absolute valuation.
CHD's PEG ratio is 1.14, calculated by dividing the PE ratio (32.8x) by the expected earnings growth rate. A PEG near 1.0 means the P/E is roughly in line with the expected earnings growth rate. Note that PEG accuracy depends on the reliability of growth estimates.
PE ratio gives a quick relative read — how CHD is priced versus Household & Personal Products peers. DCF provides an absolute value based on projected free cash flows. For CHD, with a strong ROE of 17.4%, both methods are worth using — PE for a market-relative check, DCF to stress-test whether fundamentals justify the price. Each method has blind spots: PE ignores capital structure and cash flow quality, while DCF is sensitive to growth and discount rate assumptions.
P/E and DCF value CHD with different methods and assumptions, so the two conclusions can differ. Compare the DCF intrinsic value.
Price as of 2026-07-29. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.