Church & Dwight Co., Inc. (CHD) Stock Valuation — DCF Analysis
Household & Personal Products · NYSE
Current Price
$97.56
Intrinsic Value
$107.11
+8.9% margin of safety
COMPETITIVE MOAT
↑Brand Loyalty in Core Categories
Established brands like Arm & Hammer and Trojan command significant consumer trust and repeat purchases. This loyalty provides a stable revenue base and pricing power.
↑Acquisition Strategy for Digital Growth
The Miss Mouth's acquisition strengthens their digital presence and expands their fabric care portfolio. This demonstrates a strategic move to capture online market share and diversify revenue streams.
↑Value-Oriented Brand Positioning
CHD's focus on value-driven brands resonates with a broad consumer base, particularly in uncertain economic times. This positioning fosters resilience and broad market appeal.
INVESTMENT RISKS
↓Intense Competition in Staples
The household and personal products industry is highly competitive with large players like Procter & Gamble. Maintaining market share requires continuous innovation and marketing investment.
↓Dependence on Key Brands
While strong, a significant portion of revenue relies on a few core brands. Any disruption to these brands, such as negative publicity or declining consumer preference, could impact overall performance.
↓Integration of Acquisitions
Successfully integrating acquired brands like Miss Mouth's into their existing operations and distribution networks presents execution risks. Failure to do so could dilute the expected benefits.
Base case
CHD base case valuation
A base case discounted cash flow model for CHD estimates an intrinsic value of about $107.11 per share, against a current price of $97.56. The model assumes 7.0% annual free cash flow growth, a 10.0% discount rate, and a 22x exit multiple.
Intrinsic Value
$107.11
Margin of safety
+8.9%
Expected annual return
+1.9%
Base case assumptions: 7.0% annual growth, 10.0% discount rate, 22x exit multiple, 5 year projection. Data as of 2026-06-12.
This base case uses default assumptions and is not financial advice. The intrinsic value changes significantly when the growth rate or discount rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Customize the CHD valuation
Adjust the growth rate, discount rate, and exit multiple to see how the intrinsic value and margin of safety for Church & Dwight Co., Inc. respond.
Open DCF Calculator for CHDCompany Overview
Church & Dwight Co., Inc. is a company dedicated to the creation, production, and marketing of a diverse portfolio encompassing household, personal care, and specialized industrial goods. Its operations are structured into three principal divisions: Consumer Domestic, Consumer International, and the Specialty Products Division. The company offers a broad array of well-known consumer brands. Under the ARM & HAMMER umbrella, it provides cat litters, carpet fresheners, laundry detergents, baking soda, and various other baking soda-based items. Sexual health products, including condoms, lubricants, and vibrators, are marketed under the TROJAN brand. OXICLEAN delivers stain removers, cleaning solutions, laundry detergents, and bleach alternatives. SPINBRUSH offers both battery-operated and manual toothbrushes. Home pregnancy and ovulation test kits are available through FIRST RESPONSE. NAIR specializes in depilatories, while ORAJEL provides oral pain relief. XTRA is another prominent laundry detergent brand. Gummy dietary supplements are sold under the L'IL CRITTERS and VITAFUSION labels. BATISTE is known for its dry shampoos. WATERPIK manufactures water flossers and replacement showerheads. The company also includes its FLAWLESS range of products, ZICAM for cold symptom relief, and THERABREATH for oral care. Beyond consumer items, Church & Dwight supplies specialty products. These include advanced animal productivity solutions such as MEGALAC, a rumen bypass fat supplement designed to help cows sustain energy during peak milk production. BIO-CHLOR and FERMENTEN are utilized to mitigate health issues linked to calving and to provide essential protein. CELMANAX is a refined functional carbohydrate and yeast-based prebiotic. Furthermore, the company furnishes sodium bicarbonate for industrial use, as well as various cleaning and deodorizing compounds. Church & Dwight distributes its consumer goods through an extensive network of retail outlets, including supermarkets, large department stores, wholesale clubs, drugstores, convenience stores, home goods stores, dollar and other discount retailers, pet stores, specialized shops, and various online e-commerce channels. Its specialty products, conversely, reach industrial clients and livestock producers via dedicated distributors. Founded in 1846, Church & Dwight Co., Inc. maintains its corporate headquarters in Ewing, New Jersey.
Financial Metrics — CHD Stock Valuation Data
Revenue/Share (TTM)
$26.24
FCF/Share (TTM)
$4.51
ROIC (TTM)
10.9%
ROE (TTM)
17.4%
P/FCF
21.7x
EV/EBITDA
19.3x
FCF Yield
4.61%
Debt/Equity
0.57x
Based on trailing twelve-month data, CHD shows a free cash flow per share of $4.51 and a ROIC of 10.9%, key inputs for stock valuation using the DCF method. The P/FCF ratio of 21.7x and FCF yield of 4.61% are important context metrics when evaluating CHD's stock valuation relative to peers.
Frequently Asked Questions
What is the intrinsic value of CHD?
Church & Dwight Co., Inc. currently generates $4.51 in free cash flow per share. At the current price of $97.56, a DCF model would discount these cash flows at an appropriate WACC and apply a terminal growth rate to arrive at an intrinsic value. The result depends heavily on your growth and discount rate assumptions — a 1% change in WACC typically shifts the fair value estimate by 10-15%. In MiniValuator the model uses a single discount rate that you can edit directly, 10% by default, rather than a computed WACC.
Is CHD undervalued?
CHD trades at a P/FCF ratio of 21.7x with a free cash flow yield of 4.61%. This P/FCF is in a moderate range. However, whether CHD is truly undervalued requires comparing the DCF intrinsic value to the current market price and evaluating whether the margin of safety is sufficient for your risk tolerance.
How do I value CHD stock using DCF?
To perform a DCF valuation on Church & Dwight Co., Inc.: (1) Start with the trailing free cash flow per share ($4.51) as the base, (2) project future FCF growth over 5-10 years based on Household & Personal Products industry trends and company fundamentals, (3) apply a discount rate (WACC) reflecting CHD's risk profile — with a debt-to-equity of 0.57x, capital structure is an important factor, and (4) add a terminal value for cash flows beyond the projection period.
What is DCF valuation and how does it apply to CHD?
DCF (Discounted Cash Flow) estimates what a company is worth today based on its future cash generation. For Church & Dwight Co., Inc., this means projecting how much free cash flow the company will produce over the next 5-10 years, shaped by Household & Personal Products trends, then discounting those amounts to today's dollars. CHD's ROIC of 10.9% shows moderate capital returns.
How does WACC affect CHD stock valuation?
WACC (Weighted Average Cost of Capital) is the discount rate in a DCF model — it reflects the minimum return investors require. For CHD, with a debt-to-equity ratio of 0.57x, the capital structure directly influences WACC. A 1% increase in WACC typically reduces the intrinsic value by 10-15%. At an EV/EBITDA of 19.3x, the market's implied discount rate can be reverse-engineered for comparison. In MiniValuator you set this discount rate yourself as a single editable number, 10% by default, instead of computing a formal WACC.
Learn More
- See CHD PE Valuation → — Earnings-based stock valuation using PE ratio analysis
- DCF Methodology — Step-by-step guide to discounted cash flow analysis
- PE Methodology — Guide to PE ratio stock valuation
- WACC — Understanding the discount rate used in DCF
- Margin of Safety — How to evaluate downside protection
- Intrinsic Value — How to evaluate stock fair value
- How to Calculate Intrinsic Value — Complete guide for investors
Related Valuations
All Consumer Defensive valuationsDCF and P/E value CHD with different methods and assumptions, so the two conclusions can differ. Compare the P/E fair value.
Price as of 2026-06-12. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.