// second read

A second read on the stocks you save.

Free to check any stock yourself. Subscribe and I keep reading the ones you save, and tell you when my read changes and why.

C
Charlie · Second Read
to you
Mastercard reported. Still Attractive.

I re-read the numbers behind the profit and nothing moved my call. The cash still backs the earnings, they cover their interest many times over, and they keep buying back stock. A clean quarter, so I am staying put.

Below in the letter: the checks behind that call, and the one number that would flip it.

Your second read.

Sample of a Second Read letter. Illustrative.MA · Grade A
// what this is

A free read, then a second read

The free tool gives you a first read, frozen at the moment you save. The subscription is the second read: I keep reading that saved call and write you when my read changes. They do not repeat each other.

You check it.

Run a free read on any stock. You get an estimate of what the business looks like it is worth, the checks behind it, and a verdict. I freeze that read at the moment you save.

I keep reading it.

This is the part you pay for. I hold that saved call and keep testing it for you, so following a company does not mean checking on it yourself every week. You hear from me only when the read actually moves.

// what I send you

What a letter actually looks like

This is an illustration of the table I send. One line per check, plain English, and the number behind it. Below is an example for a stock that reported and held.

Illustration of a Second Read letter: one row per check, with the plain-English read and the number behind it. Labels and numbers are illustrative.
What I checkedThe numberMy readMark
Cash flow backs the profitCFO / NI = 1.18 (5y avg 1.12)A dollar of profit still shows up as more than a dollar of cash.Clean
Receivables vs salesReceivables vs sales = +3ppGrew about in line with sales. No sign of booking revenue they have not collected.Clean
Covers its interest from operationsInterest coverage = 19.8×They earn nearly twenty times what they owe in interest. No solvency question.Clean
Share count and dilutionshare count -0.8% YoYShares fell. They are buying back, not quietly diluting you.Clean
Deeper earnings-quality checkM = -2.61My deeper screen for engineered earnings came back clean.Clean

When a check comes out clean, I say so and move on. When one turns, that is the letter you get, and it leads with what changed.

// how it works

How it works

1. Run a free read.

Type a ticker and get a verdict on any stock. No account needed to look.

2. Save the ones you care about.

Saving freezes my read so there is a fixed call to measure change against. This is also where you make an account.

3. I run the same checks again.

On my own schedule I re-run the checks behind your saved calls. A full re-read happens when a company files something new.

4. I write you when my read changes.

You hear from me when a call moves, with the reason. When nothing moves, you do not get a letter.

// what I don't do

What I don't do

I don't predict the price.

I read the business and tell you what it looks like it is worth. Where the stock goes next week is a different question, and anyone who claims to answer it is guessing.

I won't tell you to buy or sell.

I show you the read and the reasoning behind it. The decision stays yours.

The model is plain on purpose.

It is a simple valuation, not a forty-tab spreadsheet. A model you can see through beats a complicated one you have to take on faith. When the inputs are shaky, I would rather give you a plain number you can argue with than a precise one you cannot check.

Some companies I leave alone.

Banks, insurers, and a few other business types do not fit a plain model cleanly. For those I say so instead of forcing a number that means nothing.

None of this is investment advice. It is a second read to check your own.

// what it costs

What it costs

Free.

Check any stock yourself. Three reads, then $5.99 for five more. No subscription required to use the tool.

Subscription.

I keep reading the stocks you save and write you when my read changes. $15 a month.

It does not place trades, send news alerts, or tell you to buy or sell.

If you stop, nothing is taken away. Your reads and saved stocks stay. You only pause the part where I keep reading them for you.

Start your free month.

This free month is me reading your saved stocks for you.

When your free month starts, I look back over the last 90 days for every stock you have already saved. So save the ones you care about first. The more you have saved, the more it covers.

During the free month: I keep reading the stocks you save and write you when my read changes.

Evaluations: you use your free allowance, same as everyone.

When you subscribe: 25 evaluations a month, and I keep reading your saved stocks.

Card required. You need at least one saved stock so I have something to keep reading. It renews if you keep it. Cancel anytime and keep everything.

// questions

Questions

What do I actually get for the subscription?
I keep reading the stocks you saved and write you a plain-English letter when my read on one of them changes, with the reason. The read itself is free. The subscription is the part where I keep reading them for you.
How often will I hear from you?
Only when there is something worth saying. Real changes are rare. I would rather be quiet than fill your inbox to look busy.
Do you tell me what to buy or sell?
No. I show you the read and the reasoning behind it. The decision stays yours. This is a second read to check your own thinking, not advice.
What happens if I cancel?
Nothing is taken away. Your past reads and saved stocks stay. You only pause the part where I keep reading them for you, and you can start that again later.
What can it not do?
I do not predict where the price goes next. The model is a simple valuation on purpose, not a forty-tab spreadsheet. And some business types, like banks and insurers, do not fit a plain model cleanly, so for those I say so instead of forcing a number.