Household & Personal Products · NYSE
Current Price
$101.94
Intrinsic Value
$94.07
-8.4% margin of safety
As of 2026-08-21, the base-case DCF model estimates the intrinsic value of The Estée Lauder Companies Inc. (EL) at $94.07 per share, compared with a market price of $101.94, a margin of safety of -8.4%. The base case assumes 4.4% annual free cash flow growth and a 10.0% discount rate.
Across the sensitivity grid the estimate spans $78.36 to $112.01. Intrinsic value is an estimate built on assumptions, not a fact. A higher discount rate or slower growth pushes the estimate down, while stronger cash flow growth lifts it.
How the DCF works · Recalculate with your own assumptions · What is intrinsic value?
At $101.94, EL trades about 8.4% above the base-case intrinsic value estimate, a modest premium. By this model the price sits within a normal band, though faster growth than assumed would change the picture.
COMPETITIVE MOAT
↑Brand Equity and Prestige
Estée Lauder commands strong brand loyalty and perceived luxury across its portfolio. This allows for premium pricing and sustained demand for its high-end products.
↑Global Distribution Network
Extensive reach through department stores, specialty retailers, and e-commerce globally. This wide distribution ensures product accessibility and market penetration.
↑Innovation and R&D Investment
Continuous investment in research and development fuels product innovation. This leads to a pipeline of new, desirable products that capture consumer interest.
INVESTMENT RISKS
↓Geopolitical and Economic Volatility
Global operations expose EL to currency fluctuations, trade disputes, and economic downturns. These factors can impact sales and profitability in key markets.
↓Intense Competition in Beauty
The beauty industry is highly fragmented with numerous global and local competitors. This necessitates constant innovation and marketing to maintain market position.
↓Supply Chain Disruptions
Reliance on global supply chains makes EL vulnerable to disruptions from natural disasters or geopolitical events. This can affect product availability and costs.
Base case
Intrinsic Value
$94.07
Margin of safety
-8.4%
Expected annual return
-1.6%
Base case assumptions: 4.4% annual growth, 10.0% discount rate, 28.02x exit multiple, 5 year projection. Data as of 2026-08-21.
This base case uses default assumptions and is not financial advice. The intrinsic value changes significantly when the growth rate or discount rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Adjust the growth rate, discount rate, and exit multiple to see how the intrinsic value and margin of safety for The Estée Lauder Companies Inc. respond.
Open DCF Calculator for ELThe Estée Lauder Companies Inc. is a global entity dedicated to the development, marketing, and sale of a diverse range of premium beauty and personal care items worldwide. Its extensive product catalog encompasses numerous offerings across four primary categories. For skin care, it provides moisturizers, serums, cleansers, toners, body treatments, exfoliants, acne and oil control solutions, facial masks, specialized cleansing devices, and sun protection. In makeup, consumers can find lipsticks, glosses, mascaras, foundations, eyeshadows, nail polishes, powders, compacts, brushes, and various other cosmetic tools. The fragrance segment includes eau de parfum sprays, colognes, scented lotions, powders, creams, candles, and soaps. Lastly, its hair care selection features shampoos, conditioners, styling aids, treatments, finishing sprays, and hair color products. Beyond these, the company also offers ancillary products and services. Estée Lauder boasts an impressive portfolio of owned brands, such as Clinique, M·A·C, Aveda, La Mer, Jo Malone London, and The Ordinary, among many others. Furthermore, it operates under license agreements for notable fashion labels including Tommy Hilfiger and Michael Kors. These products are distributed globally through a broad network of retail channels, comprising high-end department stores, specialty multi-brand retailers, luxury perfumeries and pharmacies, salons and spas, exclusive freestanding stores, its own and authorized online platforms, major third-party e-commerce sites, airport retail locations, and in-flight and duty-free concessions. Established in 1946, the company maintains its corporate headquarters in New York, New York.
Revenue/Share (TTM)
$41.54
FCF/Share (TTM)
$3.63
ROIC (TTM)
1.9%
ROE (TTM)
4.6%
P/FCF
28.0x
EV/EBITDA
50.1x
FCF Yield
3.57%
Debt/Equity
2.43x
On a trailing twelve-month basis, EL generates free cash flow per share of $3.63 alongside a ROIC of 1.9%, both central inputs for a DCF valuation. Its P/FCF ratio of 28.0x and FCF yield of 3.57% then frame how EL is priced against peers on a cash flow basis.
The Estée Lauder Companies Inc. currently generates $3.63 in free cash flow per share. At the current price of $101.94, a DCF model would discount these cash flows at an appropriate WACC and apply a terminal growth rate to arrive at an intrinsic value. The result depends heavily on your growth and discount rate assumptions — a 1% change in WACC typically shifts the fair value estimate by 10-15%. In MiniValuator the model uses a single discount rate that you can edit directly, 10% by default, rather than a computed WACC.
EL trades at a P/FCF ratio of 28.0x with a free cash flow yield of 3.57%. This P/FCF is in a moderate range. However, whether EL is truly undervalued requires comparing the DCF intrinsic value to the current market price and evaluating whether the margin of safety is sufficient for your risk tolerance.
To perform a DCF valuation on The Estée Lauder Companies Inc.: (1) Start with the trailing free cash flow per share ($3.63) as the base, (2) project future FCF growth over 5-10 years based on Household & Personal Products industry trends and company fundamentals, (3) apply a discount rate (WACC) reflecting EL's risk profile — with a debt-to-equity of 2.43x, capital structure is an important factor, and (4) add a terminal value for cash flows beyond the projection period.
DCF (Discounted Cash Flow) estimates what a company is worth today based on its future cash generation. For The Estée Lauder Companies Inc., this means projecting how much free cash flow the company will produce over the next 5-10 years, shaped by Household & Personal Products trends, then discounting those amounts to today's dollars. EL's ROIC of 1.9% means the company's return on invested capital sits below the level that typically clears its cost of capital.
WACC (Weighted Average Cost of Capital) is the discount rate in a DCF model — it reflects the minimum return investors require. For EL, with a debt-to-equity ratio of 2.43x, the capital structure directly influences WACC. A 1% increase in WACC typically reduces the intrinsic value by 10-15%. At an EV/EBITDA of 50.1x, the market's implied discount rate can be reverse-engineered for comparison. In MiniValuator you set this discount rate yourself as a single editable number, 10% by default, instead of computing a formal WACC.
DCF and P/E value EL with different methods and assumptions, so the two conclusions can differ. Compare the P/E fair value.
Price as of 2026-08-21. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.