Shopify Inc. (SHOP) Intrinsic Value & DCF Valuation
Software - Application · NASDAQ
Current Price
$108.24
Intrinsic Value
$86.74
-24.8% margin of safety
What Is Shopify Inc.'s Intrinsic Value?
As of 2026-06-12, our base-case DCF model estimates the intrinsic value of Shopify Inc. (SHOP) at $86.74 per share, compared with a market price of $108.24, a margin of safety of -24.8%. The base case assumes 20.0% annual free cash flow growth and a 10.0% discount rate.
Across the sensitivity grid the estimate spans $73.07 to $102.13. Intrinsic value is an estimate built on assumptions, not a fact. A higher discount rate or slower growth pushes the estimate down, while stronger cash flow growth lifts it.
How our DCF works · Recalculate with your own assumptions · What is intrinsic value?
Is Shopify Inc. (SHOP) Undervalued?
At the current price of $108.24, SHOP trades above our base-case intrinsic value estimate by a meaningful margin. By this model the stock looks expensive, though faster growth than we assume would change the picture.
COMPETITIVE MOAT
↑Ecosystem Lock-in
Shopify's extensive app store and integrated services create a sticky ecosystem. Merchants rely on these tools for their daily operations, making switching costly.
↑Brand Recognition & Trust
Shopify is a household name for e-commerce solutions. This strong brand recognition fosters trust among new and existing merchants, attracting more users.
↑Network Effects
As more merchants join Shopify, the platform becomes more valuable to developers and partners. This attracts more integrations and services, further enhancing the platform's appeal.
INVESTMENT RISKS
↓Intense Competition
The e-commerce platform market is highly competitive with players like BigCommerce, Wix, and Amazon offering similar services. This can pressure pricing and innovation.
↓Dependence on Merchant Success
Shopify's revenue is directly tied to its merchants' sales. Economic downturns or shifts in consumer spending can negatively impact merchant performance and thus Shopify's growth.
↓Platform Outages
Recent outages highlight the critical reliance merchants have on Shopify's uptime. Extended disruptions can lead to lost sales and erode merchant confidence.
Base case
SHOP base case valuation
Intrinsic Value
$86.74
Margin of safety
-24.8%
Expected annual return
-4.3%
Base case assumptions: 20.0% annual growth, 10.0% discount rate, 30x exit multiple, 5 year projection. Data as of 2026-06-12.
This base case uses default assumptions and is not financial advice. The intrinsic value changes significantly when the growth rate or discount rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Customize the SHOP valuation
Adjust the growth rate, discount rate, and exit multiple to see how the intrinsic value and margin of safety for Shopify Inc. respond.
Open DCF Calculator for SHOPCompany Overview
Shopify Inc. functions as a premier commerce technology company, providing an extensive platform and associated services to empower businesses worldwide. Its reach extends across Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's robust platform equips merchants to effectively display, organize, market, and sell their merchandise through a multitude of sales avenues. These include digital storefronts accessible via web and mobile, traditional brick-and-mortar stores, temporary pop-up locations, integrated social media channels, proprietary mobile applications, embeddable "buy buttons," and established online marketplaces. Beyond sales, the platform streamlines crucial business operations such as product and inventory management, order and payment processing, fulfillment and shipping logistics, attracting new customers and fostering client relationships, product sourcing, analytical reporting, financial administration encompassing cash, payments, and transactions, and facilitating access to working capital. Additionally, Shopify offers supplementary services like the sale of custom website themes and applications, alongside domain name registration. Its merchant-focused solutions also cover payment acceptance, efficient shipping and order fulfillment, and aid in securing necessary operating funds. Founded in 2004 under the initial name Jaded Pixel Technologies Inc., the company officially rebranded to Shopify Inc. in November 2011. Its global headquarters are located in Ottawa, Canada.
Financial Metrics — SHOP Stock Valuation Data
Revenue/Share (TTM)
$9.49
FCF/Share (TTM)
$1.63
ROIC (TTM)
10.4%
ROE (TTM)
10.5%
P/FCF
66.0x
EV/EBITDA
239.7x
FCF Yield
1.52%
Debt/Equity
0.01x
Based on trailing twelve-month data, SHOP shows a free cash flow per share of $1.63 and a ROIC of 10.4%, key inputs for stock valuation using the DCF method. The P/FCF ratio of 66.0x and FCF yield of 1.52% are important context metrics when evaluating SHOP's stock valuation relative to peers.
Frequently Asked Questions
What is the intrinsic value of SHOP?
Shopify Inc. currently generates $1.63 in free cash flow per share. At the current price of $108.24, a DCF model would discount these cash flows at an appropriate WACC and apply a terminal growth rate to arrive at an intrinsic value. The result depends heavily on your growth and discount rate assumptions — a 1% change in WACC typically shifts the fair value estimate by 10-15%. In MiniValuator the model uses a single discount rate that you can edit directly, 10% by default, rather than a computed WACC.
Is SHOP undervalued?
SHOP trades at a P/FCF ratio of 66.0x with a free cash flow yield of 1.52%. This elevated P/FCF suggests the market is pricing in significant future growth. However, whether SHOP is truly undervalued requires comparing the DCF intrinsic value to the current market price and evaluating whether the margin of safety is sufficient for your risk tolerance.
How do I value SHOP stock using DCF?
To perform a DCF valuation on Shopify Inc.: (1) Start with the trailing free cash flow per share ($1.63) as the base, (2) project future FCF growth over 5-10 years based on Software - Application industry trends and company fundamentals, (3) apply a discount rate (WACC) reflecting SHOP's risk profile — with a debt-to-equity of 0.01x, capital structure is an important factor, and (4) add a terminal value for cash flows beyond the projection period.
What is DCF valuation and how does it apply to SHOP?
DCF (Discounted Cash Flow) estimates what a company is worth today based on its future cash generation. For Shopify Inc., this means projecting how much free cash flow the company will produce over the next 5-10 years, shaped by Software - Application trends, then discounting those amounts to today's dollars. SHOP's ROIC of 10.4% shows moderate capital returns.
How does WACC affect SHOP stock valuation?
WACC (Weighted Average Cost of Capital) is the discount rate in a DCF model — it reflects the minimum return investors require. For SHOP, with a debt-to-equity ratio of 0.01x, the capital structure directly influences WACC. A 1% increase in WACC typically reduces the intrinsic value by 10-15%. At an EV/EBITDA of 239.7x, the market's implied discount rate can be reverse-engineered for comparison. In MiniValuator you set this discount rate yourself as a single editable number, 10% by default, instead of computing a formal WACC.
Learn More
- See SHOP PE Valuation → — Earnings-based stock valuation using PE ratio analysis
- DCF Methodology — Step-by-step guide to discounted cash flow analysis
- PE Methodology — Guide to PE ratio stock valuation
- WACC — Understanding the discount rate used in DCF
- Margin of Safety — How to evaluate downside protection
- Intrinsic Value — How to evaluate stock fair value
- How to Calculate Intrinsic Value — Complete guide for investors
Related Valuations
All Technology valuationsDCF and P/E value SHOP with different methods and assumptions, so the two conclusions can differ. Compare the P/E fair value.
Price as of 2026-06-12. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.