Restaurants · NYSE
Current Price
$271.52
PE Ratio (TTM)
22.3x
Intrinsic Value
$290.93
+6.7% margin of safety
As of 2026-07-29, applying a 22.0x earnings multiple to McDonald's Corporation's (MCD) earnings per share of $12.21 yields a fair value estimate of $290.93 per share, versus a market price of $271.52.
Fair value from earnings multiples is sensitive to the multiple you choose. Across the sensitivity grid the estimate spans $237.68 to $351.95. This is a relative estimate anchored to earnings, not a statement of fact. For a cash flow based view, see the intrinsic value estimate on the DCF page.
How the PE model works · Recalculate in PE mode · MCD intrinsic value (DCF view)
At $271.52, MCD trades about 6.7% below its PE-based fair value estimate, a modest discount to its earnings power, though not enough to call it cheap outright.
COMPETITIVE MOAT
↑Global Brand Recognition and Scale
McDonald's unparalleled brand recognition and vast global footprint create significant barriers to entry. This scale allows for immense purchasing power and operational efficiencies.
↑Loyalty Program and Data Insights
The company's evolving loyalty program gathers valuable customer data. This enables personalized marketing and targeted promotions, fostering repeat business and understanding consumer preferences.
↑Supply Chain Dominance
McDonald's sophisticated and highly efficient global supply chain ensures consistent product quality and cost control. This logistical advantage is difficult for competitors to replicate.
INVESTMENT RISKS
↓Analyst Downgrades and Stock Performance
Recent analyst downgrades have led to a new 52-week low for MCD shares. This indicates investor concerns about future growth prospects and operational execution.
↓Global Marketing Strategy Effectiveness
While a global marketing strategy is in place, its ability to consistently drive customer traffic and engagement remains a key factor. Success hinges on cultural relevance and partnership execution.
↓Economic Sensitivity and Inflation
As a discretionary spending business, McDonald's is susceptible to economic downturns and rising inflation. These factors can impact consumer spending on dining out.
Base case
Intrinsic Value
$290.93
Margin of safety
+6.7%
Expected annual return
+1.4%
Base case assumptions: 7.1% annual earnings growth, 22x target PE, 10% discount rate, 5 year projection. Data as of 2026-07-29.
This base case uses default assumptions and is not financial advice. The fair value changes significantly when the target PE or earnings growth rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Adjust the target PE, earnings growth, and discount rate to see how the fair value and margin of safety for McDonald's Corporation respond.
Open PE Calculator for MCDMcDonald's Corporation operates and licenses its renowned fast-food chain worldwide, with a significant presence in both the United States and international markets. Their comprehensive menu offers classic items like hamburgers and cheeseburgers, a variety of chicken options including sandwiches and nuggets, alongside lighter choices such as wraps, french fries, and salads. For breakfast, patrons can select from offerings like biscuit and bagel sandwiches, breakfast burritos, and hotcakes. Additionally, the company provides oatmeal, an assortment of desserts including milkshakes, sundaes, and soft-serve ice cream, plus a selection of baked goods. A wide array of soft drinks, coffee, and other beverages completes their offering. By December 31, 2021, the corporation's global network encompassed 40,031 establishments. McDonald's Corporation, founded in 1940, has its main corporate office located in Chicago, Illinois.
PE Ratio (TTM)
22.3x
PEG Ratio
3.26
Earnings Yield
4.50%
ROE (TTM)
-433.9%
Revenue/Share (TTM)
$38.62
Dividend Yield
2.71%
Debt/Equity
n/m
The trailing twelve-month PE ratio of MCD reflects how much investors pay per dollar of McDonald's Corporation's earnings. This metric is most useful when compared to Restaurants peers and the company's own historical range.
MCD's PE of 22.3x combined with a PEG ratio of 3.26 provides a growth-adjusted perspective. A PEG above 2.0 means the P/E is high relative to the earnings growth rate. Keep in mind that PE-based valuation works best for profitable, mature companies — for high-growth or cyclical Restaurants, a DCF analysis may be more appropriate.
To value McDonald's Corporation using PE: (1) Compare the current PE (22.3x) against the Restaurants median to assess relative pricing, (2) check the PEG ratio (3.26) to adjust for growth expectations, (3) review the 5-year PE range to identify where the stock sits historically, and (4) estimate fair value by multiplying a target PE by forward EPS estimates. This relative approach complements DCF's absolute valuation.
MCD's PEG ratio is 3.26, calculated by dividing the PE ratio (22.3x) by the expected earnings growth rate. A PEG above 2.0 means the P/E is high relative to the expected earnings growth rate. Note that PEG accuracy depends on the reliability of growth estimates.
PE ratio gives a quick relative read — how MCD is priced versus Restaurants peers. DCF provides an absolute value based on projected free cash flows. For the most reliable valuation, use PE as a quick comparability screen and DCF for a deeper fundamental analysis. Each method has blind spots: PE ignores capital structure and cash flow quality, while DCF is sensitive to growth and discount rate assumptions.
P/E and DCF value MCD with different methods and assumptions, so the two conclusions can differ. Compare the DCF intrinsic value.
Price as of 2026-07-29. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.