Campbell Soup Company (CPB) Intrinsic Value & DCF Valuation
Packaged Foods · NASDAQ
Current Price
$20.59
Intrinsic Value
$20.94
+1.7% margin of safety
What Is Campbell Soup Company's Intrinsic Value?
As of 2026-10-28, the base-case DCF model estimates the intrinsic value of Campbell Soup Company (CPB) at $20.94 per share, compared with a market price of $20.59, a margin of safety of +1.7%. The base case assumes -0.5% annual free cash flow growth and a 10.0% discount rate.
Across the sensitivity grid the estimate spans $15.55 to $27.29. Intrinsic value is an estimate built on assumptions, not a fact. A higher discount rate or slower growth pushes the estimate down, while stronger cash flow growth lifts it.
How the DCF works · Recalculate with your own assumptions · What is intrinsic value?
Is Campbell Soup Company (CPB) Undervalued?
At $20.59, CPB trades about 1.7% below the base-case intrinsic value estimate. That is a real discount, but it stays short of the 30% margin of safety required before calling a stock undervalued.
COMPETITIVE MOAT
↑Brand Recognition and Loyalty
Campbell's iconic brands like Campbell's Soup and Goldfish have strong consumer recognition. This fosters enduring loyalty, making it difficult for competitors to displace them.
↑Distribution Network Scale
The company possesses an extensive and established distribution network across numerous retail channels. This scale provides significant advantages in reaching consumers efficiently and securing shelf space.
↑Product Portfolio Diversification
Campbell's diverse portfolio across soup, snacks, and plant-based foods mitigates risk. This breadth allows them to cater to various consumer preferences and market trends.
INVESTMENT RISKS
↓Intensifying Competition
The packaged food industry faces fierce competition from both established players and agile private label brands. This can lead to price wars and reduced market share.
↓Changing Consumer Preferences
Shifting consumer tastes towards healthier, fresher, or plant-based options pose a threat. Campbell's needs to adapt its product portfolio to remain relevant.
↓Supply Chain Volatility
Disruptions in raw material sourcing, labor, and transportation can impact production costs and product availability. This can squeeze margins and affect delivery reliability.
Base case
CPB base case valuation
Intrinsic Value
$20.94
Margin of safety
+1.7%
Expected annual return
+0.3%
Base case assumptions: -0.5% annual growth, 10.0% discount rate, 9.06x exit multiple, 5 year projection. Data as of 2026-10-28.
This base case uses default assumptions and is not financial advice. The intrinsic value changes significantly when the growth rate or discount rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Customize the CPB valuation
Adjust the growth rate, discount rate, and exit multiple to see how the intrinsic value and margin of safety for Campbell Soup Company respond.
Open DCF Calculator for CPBCompany Overview
Campbell Soup Company (CPB) is a leading international producer and marketer of a wide variety of food and beverage products. The enterprise conducts its business through two main operational divisions: Meals & Beverages and Snacks. The Meals & Beverages segment serves both retail and food service industries throughout the United States and Canada. Its extensive product range includes classic Campbell's condensed and ready-to-enjoy soups; Swanson brand broths and stocks; Pacific Foods' line of broths, soups, and non-dairy beverages; Prego pasta sauces; Pace brand Mexican sauces; Campbell's gravies, pasta dishes, beans, and dinner sauces; Swanson canned poultry; Plum organic baby food and snacks; V8 juices and drinks; and Campbell's tomato juice. The Snacks division primarily targets the retail sector, with a significant presence in Latin America. This segment offers a diverse array of treats, such as Pepperidge Farm's selection of cookies, crackers, fresh bakery items, and frozen goods, including Milano cookies and Goldfish crackers. Other notable brands within this category are Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory Pretzel Crisps, Pop Secret popcorn, Emerald nuts, and numerous other snacking options. Campbell Soup Company employs a comprehensive distribution strategy, selling its merchandise across an extensive network that encompasses major retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores. Additionally, products are available via e-commerce platforms, various other retail, commercial, and non-commercial establishments, and a system of independent contractor distributors. Established in 1869, the company's corporate headquarters are situated in Camden, New Jersey.
Financial Metrics — CPB Stock Valuation Data
Revenue/Share (TTM)
$32.70
FCF/Share (TTM)
$2.28
ROIC (TTM)
4.9%
ROE (TTM)
10.2%
P/FCF
9.1x
EV/EBITDA
10.1x
FCF Yield
11.04%
Debt/Equity
1.85x
On a trailing twelve-month basis, CPB generates free cash flow per share of $2.28 alongside a ROIC of 4.9%, both central inputs for a DCF valuation. Its P/FCF ratio of 9.1x and FCF yield of 11.04% then frame how CPB is priced against peers on a cash flow basis.
Frequently Asked Questions
What is the intrinsic value of CPB?
Campbell Soup Company currently generates $2.28 in free cash flow per share. At the current price of $20.59, a DCF model would discount these cash flows at an appropriate WACC and apply a terminal growth rate to arrive at an intrinsic value. The result depends heavily on your growth and discount rate assumptions — a 1% change in WACC typically shifts the fair value estimate by 10-15%. In MiniValuator the model uses a single discount rate that you can edit directly, 10% by default, rather than a computed WACC.
Is CPB undervalued?
CPB trades at a P/FCF ratio of 9.1x with a free cash flow yield of 11.04%. A low P/FCF means investors are paying less per dollar of free cash flow; whether that is cheap depends on the company's growth, cyclicality, and capital intensity. However, whether CPB is truly undervalued requires comparing the DCF intrinsic value to the current market price and evaluating whether the margin of safety is sufficient for your risk tolerance.
How do I value CPB stock using DCF?
To perform a DCF valuation on Campbell Soup Company: (1) Start with the trailing free cash flow per share ($2.28) as the base, (2) project future FCF growth over 5-10 years based on Packaged Foods industry trends and company fundamentals, (3) apply a discount rate (WACC) reflecting CPB's risk profile — with a debt-to-equity of 1.85x, capital structure is an important factor, and (4) add a terminal value for cash flows beyond the projection period.
What is DCF valuation and how does it apply to CPB?
DCF (Discounted Cash Flow) estimates what a company is worth today based on its future cash generation. For Campbell Soup Company, this means projecting how much free cash flow the company will produce over the next 5-10 years, shaped by Packaged Foods trends, then discounting those amounts to today's dollars. CPB's ROIC of 4.9% means the company's return on invested capital sits below the level that typically clears its cost of capital.
How does WACC affect CPB stock valuation?
WACC (Weighted Average Cost of Capital) is the discount rate in a DCF model — it reflects the minimum return investors require. For CPB, with a debt-to-equity ratio of 1.85x, the capital structure directly influences WACC. A 1% increase in WACC typically reduces the intrinsic value by 10-15%. At an EV/EBITDA of 10.1x, the market's implied discount rate can be reverse-engineered for comparison. In MiniValuator you set this discount rate yourself as a single editable number, 10% by default, instead of computing a formal WACC.
Learn More
- See CPB PE Valuation → — Earnings-based stock valuation using PE ratio analysis
- DCF Methodology — Step-by-step guide to discounted cash flow analysis
- PE Methodology — Guide to PE ratio stock valuation
- WACC — Understanding the discount rate used in DCF
- Margin of Safety — How to evaluate downside protection
- Intrinsic Value — How to evaluate stock fair value
- How to Calculate Intrinsic Value — Complete guide for investors
Related Valuations
All Consumer Defensive valuationsDCF and P/E value CPB with different methods and assumptions, so the two conclusions can differ. Compare the P/E fair value.
Price as of 2026-10-28. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.