DraftKings Inc. (DKNG) Stock Valuation — PE Analysis
Gambling, Resorts & Casinos · NASDAQ
Current Price
$24.55
PE Ratio (TTM)
199.3x
Intrinsic Value
Outside reliable range
COMPETITIVE MOAT
↑Brand Recognition and Customer Loyalty
DraftKings has cultivated a strong brand in the competitive US sports betting market. This recognition fosters customer loyalty and repeat engagement, creating a sticky user base.
↑Data Advantage and Personalization
The company leverages vast amounts of user data to personalize offerings and promotions. This data-driven approach enhances user experience and retention, a key differentiator.
↑Scale and Operational Efficiency
As a leading operator, DraftKings benefits from economies of scale in marketing, technology, and customer acquisition. This allows for more efficient operations and potentially better margins.
INVESTMENT RISKS
↓Evolving Regulatory Landscape
Changes in state or federal regulations could negatively impact DraftKings' operations, profitability, or market access. This includes potential restrictions on advertising or betting types.
↓Dependence on Key Sports Seasons
Revenue is heavily influenced by the timing and popularity of major sporting events. A less engaging season or unexpected event cancellations could significantly impact financial performance.
↓Technological Disruption and Cybersecurity Threats
The company relies on robust technology infrastructure. Emerging technologies or significant cybersecurity breaches could disrupt operations and damage customer trust.
Base case
DKNG base case PE valuation
Base case assumptions: 12.8% annual earnings growth, 50x target PE, 10% discount rate, 5 year projection. Data as of 2026-07-29.
This base case uses default assumptions and is not financial advice. The fair value changes significantly when the target PE or earnings growth rate changes. Open the calculator to set your own assumptions and see the full sensitivity range.
Customize the DKNG PE valuation
Adjust the target PE, earnings growth, and discount rate to see how the fair value and margin of safety for DraftKings Inc. respond.
Open PE Calculator for DKNGCompany Overview
DraftKings Inc. operates as a leading digital enterprise specializing in sports entertainment and gaming. The company provides sophisticated multi-channel sports betting and gaming technology solutions to operators across 17 countries, facilitating diverse entertainment experiences. Directly, DraftKings manages its own iGaming services under the DraftKings brand in five U.S. states, and separately operates Golden Nugget Online Gaming, another iGaming offering, in three states. Its Sportsbook platform is accessible for both mobile and physical wagers in 18 U.S. states, all in compliance with local regulations. Beyond traditional betting, DraftKings offers its daily fantasy sports product globally in six countries, spanning 15 different sports disciplines. Further diversifying its portfolio, the company has established DraftKings Marketplace, a user-friendly digital collectibles platform featuring curated NFT releases and supporting secondary trading. It also possesses Vegas Sports Information Network (VSiN), a multi-platform content and broadcasting entity. Established in 2011, DraftKings Inc. maintains its headquarters in Boston, Massachusetts.
Financial Metrics — DKNG PE Stock Valuation Data
PE Ratio (TTM)
199.3x
PEG Ratio
0.07
Earnings Yield
0.49%
ROE (TTM)
7.9%
Revenue/Share (TTM)
$12.91
Debt/Equity
3.17x
Frequently Asked Questions
What is the PE ratio of DKNG?
The trailing twelve-month PE ratio of DKNG reflects how much investors pay per dollar of DraftKings Inc.'s earnings. This metric is most useful when compared to Gambling, Resorts & Casinos peers and the company's own historical range.
Is DKNG overvalued based on PE ratio?
DKNG's PE of 199.3x combined with a PEG ratio of 0.07 provides a growth-adjusted perspective. A PEG below 1.0 means the P/E is low relative to the earnings growth rate. Keep in mind that PE-based valuation works best for profitable, mature companies — for high-growth or cyclical Gambling, Resorts & Casinos, a DCF analysis may be more appropriate.
How do I value DKNG stock using PE ratio?
To value DraftKings Inc. using PE: (1) Compare the current PE (199.3x) against the Gambling, Resorts & Casinos median to assess relative pricing, (2) check the PEG ratio (0.07) to adjust for growth expectations, (3) review the 5-year PE range to identify where the stock sits historically, and (4) estimate fair value by multiplying a target PE by forward EPS estimates. This relative approach complements DCF's absolute valuation.
What is the PEG ratio of DKNG?
DKNG's PEG ratio is 0.07, calculated by dividing the PE ratio (199.3x) by the expected earnings growth rate. A PEG below 1.0 means the P/E is low relative to the expected earnings growth rate. Note that PEG accuracy depends on the reliability of growth estimates.
Should I use PE ratio or DCF for DKNG stock valuation?
PE ratio gives a quick relative read — how DKNG is priced versus Gambling, Resorts & Casinos peers. DCF provides an absolute value based on projected free cash flows. For the most reliable valuation, use PE as a quick comparability screen and DCF for a deeper fundamental analysis. Each method has blind spots: PE ignores capital structure and cash flow quality, while DCF is sensitive to growth and discount rate assumptions.
Learn More
- See DKNG DCF Valuation → — Intrinsic value via Discounted Cash Flow analysis
- PE Methodology — Step-by-step guide to PE ratio stock valuation
- DCF Methodology — Guide to discounted cash flow analysis
- PE Ratio — Understanding the price-to-earnings ratio
- Intrinsic Value — How to evaluate stock fair value
Related PE Valuations
All Consumer Cyclical valuationsP/E and DCF value DKNG with different methods and assumptions, so the two conclusions can differ. Compare the DCF intrinsic value.
Price as of 2026-07-29. Financial data from Financial Modeling Prep (trailing twelve months) · Valuation methodology by Charlie Wang.
This is an estimate, not investment advice.