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››BKNG

Booking Holdings Inc. (BKNG) Stock Valuation — PE Analysis

Travel Services · NASDAQ

Current Price

$173.98

Intrinsic Value

Use the calculator below to estimate

Calculate BKNG Fair Value Using PE Ratio

Run a PE ratio stock valuation on Booking Holdings Inc. with auto-filled earnings data, adjustable target PE, and instant fair value estimate.

Company Overview

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.

Financial Metrics — BKNG PE Stock Valuation Data

Earnings Yield

4.48%

ROE (TTM)

-95.8%

Based on trailing twelve-month data, BKNG has earnings per share of N/A and trades at a PE ratio of N/A. These are key inputs for stock valuation using the PE ratio method.

Frequently Asked Questions

What is the PE ratio of BKNG?

The trailing twelve-month PE ratio of BKNG reflects how much investors pay per dollar of Booking Holdings Inc.'s earnings. This metric is most useful when compared to Travel Services peers and the company's own historical range.

Is BKNG overvalued based on PE ratio?

Whether BKNG is overvalued depends on comparing its PE ratio to Travel Services peers, historical averages, and growth expectations. A PE above the sector average may indicate overvaluation, but high-growth companies often command premium multiples. Consider pairing PE analysis with a DCF model for a more complete picture.

How do I value BKNG stock using PE ratio?

To value Booking Holdings Inc. using PE: (1) Compare the current PE against the Travel Services median to assess relative pricing, (2) check the PEG ratio to adjust for growth expectations, (3) review the 5-year PE range to identify where the stock sits historically, and (4) estimate fair value by multiplying a target PE by forward EPS estimates. This relative approach complements DCF's absolute valuation.

What is the PEG ratio of BKNG?

The PEG ratio divides the PE ratio by the expected earnings growth rate, providing a growth-adjusted valuation metric. A PEG below 1.0 may indicate undervaluation relative to growth, while above 2.0 may suggest overvaluation. PEG is most reliable for companies with stable, predictable earnings growth.

Should I use PE ratio or DCF for BKNG stock valuation?

PE ratio gives a quick relative read — how BKNG is priced versus Travel Services peers. DCF provides an absolute value based on projected free cash flows. For the most reliable valuation, use PE as a quick comparability screen and DCF for a deeper fundamental analysis. Each method has blind spots: PE ignores capital structure and cash flow quality, while DCF is sensitive to growth and discount rate assumptions.

Learn More

  • BKNG AI Moat & Risk Analysis → — AI-generated competitive moat and investment risk analysis
  • See BKNG DCF Valuation → — Intrinsic value via Discounted Cash Flow analysis
  • PE Methodology — Step-by-step guide to PE ratio stock valuation
  • DCF Methodology — Guide to discounted cash flow analysis
  • PE Ratio — Understanding the price-to-earnings ratio
  • Intrinsic Value — How to evaluate stock fair value

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